{"version":"1.0","provider_name":"Blog - Buddy Infotech","provider_url":"https:\/\/buddyinfotech.in\/blog","author_name":"Buddy Infotech","author_url":"https:\/\/buddyinfotech.in\/blog\/author\/buddyinfo-pankaj\/","title":"Measuring ROI in RCS Marketing Campaigns - Blog - Buddy Infotech","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5KuxSXv3nQ\"><a href=\"https:\/\/buddyinfotech.in\/blog\/measuring-roi-in-rcs-marketing-campaigns\/\">Measuring ROI in RCS Marketing Campaigns<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/buddyinfotech.in\/blog\/measuring-roi-in-rcs-marketing-campaigns\/embed\/#?secret=5KuxSXv3nQ\" width=\"600\" height=\"338\" title=\"&#8220;Measuring ROI in RCS Marketing Campaigns&#8221; &#8212; Blog - Buddy Infotech\" data-secret=\"5KuxSXv3nQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/buddyinfotech.in\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"As businesses adopt advanced messaging technologies, RCS (Rich Communication Services) has emerged as one of the most powerful tools for customer engagement and mobile marketing. Unlike traditional SMS, RCS allows businesses to send rich media messages with images, carousels, videos, and interactive buttons. However, to ensure marketing success, businesses must evaluate the Return on Investment [&hellip;]"}