{"version":"1.0","provider_name":"Blog - Buddy Infotech","provider_url":"https:\/\/buddyinfotech.in\/blog","author_name":"Buddy Infotech","author_url":"https:\/\/buddyinfotech.in\/blog\/author\/buddyinfo-pankaj\/","title":"Unicode SMS vs Text SMS \u2014 Explained - Blog - Buddy Infotech","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"L46QEaUeK5\"><a href=\"https:\/\/buddyinfotech.in\/blog\/unicode-sms-vs-text-sms-explained\/\">Unicode SMS vs Text SMS \u2014 Explained<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/buddyinfotech.in\/blog\/unicode-sms-vs-text-sms-explained\/embed\/#?secret=L46QEaUeK5\" width=\"600\" height=\"338\" title=\"&#8220;Unicode SMS vs Text SMS \u2014 Explained&#8221; &#8212; Blog - Buddy Infotech\" data-secret=\"L46QEaUeK5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/buddyinfotech.in\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Unicode SMS vs Text SMS \u2014 Explained SMS marketing remains one of the most powerful communication channels for businesses. However, when sending SMS campaigns, many businesses encounter two common message formats: Unicode SMS and Text SMS (GSM SMS). Understanding the difference between these formats is important because it affects message length, language support, and cost [&hellip;]"}