{"id":28345,"date":"2026-08-21T09:25:17","date_gmt":"2026-08-21T09:25:17","guid":{"rendered":"https:\/\/buddyinfotech.in\/blog\/?p=28345"},"modified":"2026-08-21T09:25:17","modified_gmt":"2026-08-21T09:25:17","slug":"how-to-track-property-leads-effectively-complete-guide-for-real-estate-businesses","status":"publish","type":"post","link":"https:\/\/buddyinfotech.in\/blog\/how-to-track-property-leads-effectively-complete-guide-for-real-estate-businesses\/","title":{"rendered":"How to Track Property Leads Effectively: Complete Guide for Real Estate Businesses"},"content":{"rendered":"<h2>SEO Content Brief<\/h2>\n<p><strong>Primary Keyword:<\/strong> How to Track Property Leads Effectively<\/p>\n<p><strong>Secondary Keywords:<\/strong><\/p>\n<ul>\n<li>property lead tracking<\/li>\n<li>real estate lead tracking<\/li>\n<li>property lead management<\/li>\n<li>real estate lead management<\/li>\n<li>how to manage property leads<\/li>\n<li>real estate lead tracking system<\/li>\n<li>property lead management system<\/li>\n<li>real estate CRM for lead tracking<\/li>\n<li>property sales lead tracking<\/li>\n<li>real estate lead follow-up<\/li>\n<li>property lead follow-up system<\/li>\n<li>real estate lead conversion<\/li>\n<li>property lead conversion tracking<\/li>\n<li>real estate sales management<\/li>\n<li>property inquiry management<\/li>\n<\/ul>\n<p><strong>Long-Tail Keywords:<\/strong><\/p>\n<ul>\n<li>how to track property leads effectively<\/li>\n<li>how to track real estate leads<\/li>\n<li>best way to track property leads<\/li>\n<li>how to manage real estate leads effectively<\/li>\n<li>how to track property inquiries<\/li>\n<li>how to track property leads from multiple sources<\/li>\n<li>how to improve real estate lead conversion<\/li>\n<li>how to follow up with property leads<\/li>\n<li>how to organize real estate leads<\/li>\n<li>how to measure property lead performance<\/li>\n<\/ul>\n<p><strong>Search Intent:<\/strong> Informational + Commercial Investigation<\/p>\n<p><strong>Suggested URL Slug:<\/strong><br \/>\n<code>\/how-to-track-property-leads-effectively\/<\/code><\/p>\n<p><strong>Recommended SEO Title:<\/strong><br \/>\nHow to Track Property Leads Effectively | Real Estate Lead Management Guide<\/p>\n<p><strong>Meta Description:<\/strong><br \/>\nLearn how to track property leads effectively, organize inquiries, automate follow-ups, measure conversions, and improve real estate sales performance.<\/p>\n<p><strong>Suggested H1:<\/strong><br \/>\nHow to Track Property Leads Effectively<\/p>\n<hr \/>\n<h1>How to Track Property Leads Effectively<\/h1>\n<p>Generating property leads is only the beginning of successful real estate sales. The real challenge is knowing where every lead came from, what property they are interested in, whether they have been contacted, and what action should happen next.<\/p>\n<p>A structured <strong>property lead tracking process<\/strong> helps real estate businesses turn scattered inquiries into organized sales opportunities. Instead of depending on spreadsheets, notebooks, messages, or individual salespeople, businesses can create a centralized system for tracking every property inquiry from the first interaction to conversion.<\/p>\n<p>Effective <strong>real estate lead tracking<\/strong> can improve follow-up speed, reduce missed opportunities, identify high-quality prospects, and provide better visibility into sales performance.<\/p>\n<h2>What Is Property Lead Tracking?<\/h2>\n<p>Property lead tracking is the process of recording, organizing, monitoring, and analyzing information about potential property buyers, sellers, investors, tenants, or other real estate prospects.<\/p>\n<p>A proper tracking process can capture information such as:<\/p>\n<ul>\n<li>Lead name<\/li>\n<li>Contact number<\/li>\n<li>Email address<\/li>\n<li>Preferred location<\/li>\n<li>Property type<\/li>\n<li>Budget<\/li>\n<li>Buying or selling requirement<\/li>\n<li>Source of the lead<\/li>\n<li>Date of inquiry<\/li>\n<li>Sales executive assigned<\/li>\n<li>Lead status<\/li>\n<li>Follow-up history<\/li>\n<li>Customer preferences<\/li>\n<li>Site visit details<\/li>\n<li>Next follow-up date<\/li>\n<li>Conversion status<\/li>\n<\/ul>\n<p>The objective is simple: <strong>no property lead should be forgotten or left without a defined next step.<\/strong><\/p>\n<hr \/>\n<h2>Why Is Property Lead Tracking Important?<\/h2>\n<p>Real estate businesses can receive inquiries from multiple channels. Leads may arrive through websites, social media campaigns, WhatsApp, phone calls, digital advertising, landing pages, referrals, property portals, and offline activities.<\/p>\n<p>Without a structured <strong>property lead management system<\/strong>, these inquiries can become difficult to manage.<\/p>\n<p>Effective tracking helps businesses:<\/p>\n<h3>1. Prevent Missed Leads<\/h3>\n<p>Every inquiry can be recorded in one centralized system instead of being scattered across different platforms.<\/p>\n<h3>2. Improve Follow-Up<\/h3>\n<p>Sales teams can see when a prospect was last contacted and when the next follow-up is due.<\/p>\n<h3>3. Identify High-Quality Leads<\/h3>\n<p>Lead information can help sales teams prioritize prospects based on budget, location, property preference, buying timeline, and engagement.<\/p>\n<h3>4. Measure Lead Sources<\/h3>\n<p>Businesses can determine which marketing channels generate the most inquiries and conversions.<\/p>\n<h3>5. Increase Conversion Opportunities<\/h3>\n<p>Consistent follow-up makes it easier to move prospects through different stages of the property sales process.<\/p>\n<h3>6. Improve Sales Team Productivity<\/h3>\n<p>Sales managers can monitor assigned leads, pending follow-ups, active opportunities, and converted customers.<\/p>\n<hr \/>\n<h1>How to Track Property Leads Effectively<\/h1>\n<h2>1. Capture Every Property Inquiry<\/h2>\n<p>The first step is creating a reliable lead capture process.<\/p>\n<p>Whenever someone shows interest in a property, their information should be recorded immediately.<\/p>\n<p>Important information may include:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Mobile number<\/li>\n<li>Email<\/li>\n<li>Property requirement<\/li>\n<li>Preferred location<\/li>\n<li>Budget range<\/li>\n<li>Property type<\/li>\n<li>Lead source<\/li>\n<li>Expected purchase timeline<\/li>\n<\/ul>\n<p>A centralized <strong>real estate lead tracking system<\/strong> can make this process significantly more organized.<\/p>\n<hr \/>\n<h2>2. Track the Source of Every Lead<\/h2>\n<p>Knowing where a lead originated is essential for marketing analysis.<\/p>\n<p>For example, businesses can categorize leads by:<\/p>\n<ul>\n<li>Website<\/li>\n<li>Google search<\/li>\n<li>Social media<\/li>\n<li>WhatsApp<\/li>\n<li>Online advertising<\/li>\n<li>Phone inquiry<\/li>\n<li>Referral<\/li>\n<li>Landing page<\/li>\n<li>Email campaign<\/li>\n<li>Offline campaign<\/li>\n<\/ul>\n<p>Lead-source tracking helps businesses understand which channels generate meaningful opportunities.<\/p>\n<p>Instead of measuring marketing success only by the number of leads generated, businesses can evaluate <strong>lead-to-sale performance<\/strong>.<\/p>\n<hr \/>\n<h2>3. Create Clear Lead Statuses<\/h2>\n<p>Every property lead should have a defined status.<\/p>\n<p>A useful property lead pipeline can include:<\/p>\n<p><strong>New Lead \u2192 Contacted \u2192 Qualified \u2192 Follow-Up \u2192 Site Visit \u2192 Negotiation \u2192 Converted \u2192 Lost<\/strong><\/p>\n<p>These stages help sales teams understand exactly where each prospect currently stands.<\/p>\n<hr \/>\n<h2>4. Maintain Complete Follow-Up History<\/h2>\n<p>Real estate sales frequently require multiple conversations before a prospect makes a decision.<\/p>\n<p>A tracking system should record:<\/p>\n<ul>\n<li>Previous call<\/li>\n<li>WhatsApp conversation<\/li>\n<li>Email communication<\/li>\n<li>Site visit<\/li>\n<li>Customer response<\/li>\n<li>Objections<\/li>\n<li>Next follow-up date<\/li>\n<li>Salesperson notes<\/li>\n<\/ul>\n<p>This gives the sales team useful context before every interaction.<\/p>\n<hr \/>\n<h2>5. Set Follow-Up Reminders<\/h2>\n<p>One of the biggest problems in property sales is delayed follow-up.<\/p>\n<p>A prospect may be interested today but become less responsive if nobody contacts them at the right time.<\/p>\n<p>A <strong>property lead management system<\/strong> can help teams organize upcoming follow-ups and prioritize pending activities.<\/p>\n<p>Follow-up reminders can be scheduled for:<\/p>\n<ul>\n<li>New inquiries<\/li>\n<li>Interested buyers<\/li>\n<li>Site-visit prospects<\/li>\n<li>Price-sensitive customers<\/li>\n<li>Customers waiting for documents<\/li>\n<li>Negotiation-stage prospects<\/li>\n<li>Future buyers<\/li>\n<\/ul>\n<hr \/>\n<h2>6. Assign Leads to the Right Salesperson<\/h2>\n<p>When multiple sales executives are involved, lead ownership becomes important.<\/p>\n<p>Each inquiry should have a clearly assigned salesperson or team.<\/p>\n<p>This helps prevent:<\/p>\n<ul>\n<li>Duplicate calls<\/li>\n<li>Confusion over ownership<\/li>\n<li>Missed follow-ups<\/li>\n<li>Unclear accountability<\/li>\n<li>Customer communication gaps<\/li>\n<\/ul>\n<p>Managers can also monitor individual sales activity and workload.<\/p>\n<hr \/>\n<h2>7. Track Property Preferences<\/h2>\n<p>A lead is more valuable when the sales team understands exactly what the customer wants.<\/p>\n<p>Record details such as:<\/p>\n<ul>\n<li>Residential or commercial property<\/li>\n<li>Apartment or villa<\/li>\n<li>Plot requirement<\/li>\n<li>Preferred location<\/li>\n<li>Number of bedrooms<\/li>\n<li>Budget<\/li>\n<li>Amenities<\/li>\n<li>Financing requirement<\/li>\n<li>Purchase timeline<\/li>\n<\/ul>\n<p>This information makes future communication more relevant.<\/p>\n<hr \/>\n<h1>Use a Centralized Property Lead Management System<\/h1>\n<p>For growing real estate businesses, spreadsheets alone may become difficult to maintain.<\/p>\n<p>A centralized <strong>property lead management system<\/strong> can bring lead capture, assignment, follow-up, communication, and reporting into one workflow.<\/p>\n<p>Buddy Infotech can help businesses build a more organized digital approach to managing property leads, with technology-driven solutions designed around business requirements.<\/p>\n<p><a href=\"https:\/\/buddyinfotech.in\/?utm_source=chatgpt.com\">Buddy Infotech<\/a><\/p>\n<p>The objective is to help businesses move from fragmented lead handling toward a structured and measurable sales process.<\/p>\n<hr \/>\n<h1>How Buddy Infotech Can Help With Property Lead Management<\/h1>\n<p>Buddy Infotech focuses on digital solutions that can help businesses organize customer information, improve communication, and create more efficient lead-management workflows.<\/p>\n<p>For real estate businesses, an effective technology-driven approach can support:<\/p>\n<ul>\n<li>Centralized lead management<\/li>\n<li>Lead assignment<\/li>\n<li>Follow-up tracking<\/li>\n<li>Customer information management<\/li>\n<li>Sales pipeline management<\/li>\n<li>Communication automation<\/li>\n<li>Lead-status monitoring<\/li>\n<li>Performance reporting<\/li>\n<li>Customer engagement<\/li>\n<li>AI-powered business solutions<\/li>\n<\/ul>\n<p>The result is a more organized approach to handling property inquiries and sales opportunities.<\/p>\n<hr \/>\n<h1>Connect Property Lead Tracking With WhatsApp Marketing<\/h1>\n<p>WhatsApp can play an important role in real estate customer communication.<\/p>\n<p>Property businesses can use WhatsApp-based communication for:<\/p>\n<ul>\n<li>New lead engagement<\/li>\n<li>Property information<\/li>\n<li>Site-visit reminders<\/li>\n<li>Follow-up messages<\/li>\n<li>Customer updates<\/li>\n<li>Campaign communication<\/li>\n<li>Appointment confirmations<\/li>\n<\/ul>\n<p>Buddy Infotech provides WhatsApp marketing solutions that can support businesses in building structured customer communication workflows.<\/p>\n<p><a href=\"https:\/\/buddyinfotech.in\/whatsapp-marketing.php?utm_source=chatgpt.com\">WhatsApp Marketing Solutions<\/a><\/p>\n<hr \/>\n<h1>Use AI to Improve Property Lead Management<\/h1>\n<p>Artificial intelligence can help businesses handle repetitive communication and lead-management activities more efficiently.<\/p>\n<p>AI-powered solutions can support areas such as:<\/p>\n<ul>\n<li>Automated customer interactions<\/li>\n<li>Lead qualification<\/li>\n<li>Customer query handling<\/li>\n<li>Follow-up assistance<\/li>\n<li>Data organization<\/li>\n<li>Communication workflows<\/li>\n<li>Sales-team productivity<\/li>\n<\/ul>\n<p>Buddy Infotech also provides AI-focused business solutions for organizations looking to integrate artificial intelligence into their customer and operational workflows.<\/p>\n<p><a href=\"https:\/\/buddyinfotech.in\/ai-services-for-clients.php?utm_source=chatgpt.com\">AI Services for Clients<\/a><\/p>\n<hr \/>\n<h1>Track Property Lead Conversion Rates<\/h1>\n<p>Lead volume alone does not determine marketing success.<\/p>\n<p>Businesses should monitor important metrics such as:<\/p>\n<p><strong>Lead Conversion Rate<\/strong><\/p>\n<p><code>Converted Leads \u00f7 Total Leads \u00d7 100<\/code><\/p>\n<p>Other useful metrics include:<\/p>\n<ul>\n<li>Total leads generated<\/li>\n<li>Qualified leads<\/li>\n<li>Contacted leads<\/li>\n<li>Site visits<\/li>\n<li>Follow-ups completed<\/li>\n<li>Negotiations<\/li>\n<li>Converted leads<\/li>\n<li>Lost leads<\/li>\n<li>Cost per lead<\/li>\n<li>Cost per acquisition<\/li>\n<li>Lead-source conversion rate<\/li>\n<li>Salesperson conversion rate<\/li>\n<\/ul>\n<p>These metrics help identify where improvements are required.<\/p>\n<hr \/>\n<h1>Track Lead Response Time<\/h1>\n<p>Speed matters in real estate lead management.<\/p>\n<p>When a prospect submits an inquiry, the business should aim to respond quickly.<\/p>\n<p>Track:<\/p>\n<ul>\n<li>Time of inquiry<\/li>\n<li>Time of first response<\/li>\n<li>Number of follow-ups<\/li>\n<li>Time between follow-ups<\/li>\n<li>Time from inquiry to site visit<\/li>\n<li>Time from site visit to conversion<\/li>\n<\/ul>\n<p>Monitoring response time can help businesses identify delays in their sales process.<\/p>\n<hr \/>\n<h1>Segment Property Leads<\/h1>\n<p>Not every lead has the same requirement.<\/p>\n<p>Lead segmentation can help sales teams prioritize prospects.<\/p>\n<p>Useful categories include:<\/p>\n<h3>Hot Leads<\/h3>\n<p>Customers actively looking to purchase or book soon.<\/p>\n<h3>Warm Leads<\/h3>\n<p>Customers showing interest but still evaluating options.<\/p>\n<h3>Cold Leads<\/h3>\n<p>Customers who may purchase later or have limited immediate intent.<\/p>\n<h3>Investor Leads<\/h3>\n<p>Customers primarily interested in investment opportunities.<\/p>\n<h3>Site-Visit Leads<\/h3>\n<p>Customers who have already visited a property.<\/p>\n<p>Segmentation helps sales teams determine how and when to follow up.<\/p>\n<hr \/>\n<h1>Avoid Common Property Lead Tracking Mistakes<\/h1>\n<p>Real estate businesses should avoid:<\/p>\n<ul>\n<li>Tracking leads only in personal spreadsheets<\/li>\n<li>Keeping customer information in multiple locations<\/li>\n<li>Forgetting follow-up dates<\/li>\n<li>Not recording lead sources<\/li>\n<li>Failing to assign lead ownership<\/li>\n<li>Ignoring inactive leads<\/li>\n<li>Not measuring conversion rates<\/li>\n<li>Treating every lead equally<\/li>\n<li>Losing communication history<\/li>\n<li>Relying completely on manual processes<\/li>\n<\/ul>\n<p>A structured system can make lead management more consistent.<\/p>\n<hr \/>\n<h1>Property Lead Tracking Checklist<\/h1>\n<p>Before implementing a lead-management workflow, make sure you can answer:<\/p>\n<ul>\n<li>Where did the lead come from?<\/li>\n<li>What property does the customer want?<\/li>\n<li>What is the customer&#8217;s budget?<\/li>\n<li>Who is responsible for the lead?<\/li>\n<li>When was the customer last contacted?<\/li>\n<li>What was discussed?<\/li>\n<li>What is the current lead status?<\/li>\n<li>When is the next follow-up?<\/li>\n<li>Has the customer visited the property?<\/li>\n<li>Is the lead qualified?<\/li>\n<li>Has the lead converted?<\/li>\n<li>If not converted, why?<\/li>\n<\/ul>\n<p>If these questions can be answered quickly, your property lead tracking process is likely well organized.<\/p>\n<hr \/>\n<h1>How to Build an Effective Real Estate Lead Tracking Workflow<\/h1>\n<p>A practical workflow can look like this:<\/p>\n<p><strong>Lead Generation<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Lead Capture<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Lead Source Identification<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Lead Assignment<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Lead Qualification<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Follow-Up<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Property Recommendation<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Site Visit<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Negotiation<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Conversion<\/strong><\/p>\n<p>\u2193<\/p>\n<p><strong>Post-Sale Customer Relationship<\/strong><\/p>\n<p>This creates a repeatable process that sales teams can follow consistently.<\/p>\n<hr \/>\n<h1>Why Technology Is Becoming Essential for Property Lead Management<\/h1>\n<p>As real estate businesses generate leads across multiple digital channels, manual tracking becomes increasingly difficult.<\/p>\n<p>Technology can help centralize customer information and create visibility across the sales pipeline.<\/p>\n<p>A modern approach can combine:<\/p>\n<p><strong>Lead Management + Communication + Automation + AI + Analytics<\/strong><\/p>\n<p>This gives management better visibility while allowing sales teams to focus more on customer conversations and conversions.<\/p>\n<p>Buddy Infotech can help businesses explore digital solutions for lead generation, communication, automation, and AI-driven workflows.<\/p>\n<p><a href=\"https:\/\/buddyinfotech.in\/election-management-company.php?utm_source=chatgpt.com\">Buddy Infotech Election Management Solutions<\/a><\/p>\n<hr \/>\n<h1>Frequently Asked Questions<\/h1>\n<h2>What is property lead tracking?<\/h2>\n<p>Property lead tracking is the process of recording and monitoring real estate inquiries from their initial contact through follow-up, site visit, negotiation, and final conversion.<\/p>\n<h2>How do you track real estate leads?<\/h2>\n<p>Real estate leads can be tracked using a centralized lead management system that records customer information, lead source, property requirements, salesperson assignment, follow-up history, status, and conversion.<\/p>\n<h2>What information should be tracked for a property lead?<\/h2>\n<p>Important information includes contact details, property preferences, budget, location, lead source, salesperson, communication history, follow-up dates, site visits, and lead status.<\/p>\n<h2>Why is lead follow-up important in real estate?<\/h2>\n<p>Real estate purchases often involve multiple interactions. Consistent follow-up helps sales teams maintain communication and identify when a prospect is ready for the next stage.<\/p>\n<h2>Can WhatsApp be used for property lead management?<\/h2>\n<p>Yes. WhatsApp can support customer communication, follow-ups, property updates, reminders, and other real estate engagement activities when integrated into a structured communication strategy.<\/p>\n<h2>How can AI help real estate lead management?<\/h2>\n<p>AI can assist with repetitive customer interactions, lead qualification, communication workflows, data organization, and other sales-support activities.<\/p>\n<h2>What is the best way to organize property leads?<\/h2>\n<p>A centralized property lead management process is generally more scalable than maintaining customer information across disconnected spreadsheets, notebooks, messaging apps, and individual employee records.<\/p>\n<hr \/>\n<h1>Final Thoughts<\/h1>\n<p>Effective <strong>property lead tracking<\/strong> is not simply about storing contact numbers. It is about creating a complete system for understanding every prospect, managing every interaction, scheduling every follow-up, and measuring every conversion opportunity.<\/p>\n<p>For real estate businesses looking to improve sales efficiency, the right combination of <strong>lead management, WhatsApp marketing, automation, AI, and analytics<\/strong> can create a stronger and more measurable customer-acquisition process.<\/p>\n<p>Buddy Infotech can support businesses with technology-driven digital marketing, communication, automation, and AI solutions designed to help organizations build more efficient digital workflows.<\/p>\n<p><a href=\"https:\/\/buddyinfotech.in\/?utm_source=chatgpt.com\">Explore Buddy Infotech<\/a><\/p>\n<h2>Suggested Related Topics<\/h2>\n<ul>\n<li>Real Estate Lead Management System<\/li>\n<li>How to Generate Quality Property Leads<\/li>\n<li>Real Estate Lead Nurturing Strategies<\/li>\n<li>Property Sales Management System<\/li>\n<li>How to Convert Real Estate Leads<\/li>\n<li>Real Estate Customer Relationship Management<\/li>\n<li>WhatsApp Marketing for Real Estate<\/li>\n<li>AI for Real Estate Lead Management<\/li>\n<\/ul>\n<h2>Recommended Internal Linking<\/h2>\n<p>Use contextual internal links to relevant Buddy Infotech service pages, particularly:<\/p>\n<ul>\n<li>Main website \u2192 <code>https:\/\/buddyinfotech.in\/<\/code><\/li>\n<li>WhatsApp Marketing \u2192 <code>https:\/\/buddyinfotech.in\/whatsapp-marketing.php<\/code><\/li>\n<li>AI Services \u2192 <code>https:\/\/buddyinfotech.in\/ai-services-for-clients.php<\/code><\/li>\n<li>Election Management \u2192 <code>https:\/\/buddyinfotech.in\/election-management-company.php<\/code><\/li>\n<\/ul>\n<p>The provided travel-related URLs can be retained in the broader content\/brand ecosystem where relevant:<\/p>\n<p><a href=\"https:\/\/toliday.in\/?utm_source=chatgpt.com\">Toliday<\/a><br \/>\n<a href=\"https:\/\/www.tolidaydmc.com\/?utm_source=chatgpt.com\">Toliday DMC<\/a><\/p>\n<h2>Trending Hashtags<\/h2>\n<p>#BuddyInfotech #TolidayTrip #adindia360 #TolidayDMC #RealEstateMarketing #PropertyLeads #RealEstateLeads #LeadManagement #PropertyLeadManagement #RealEstateCRM #RealEstateSales #LeadGeneration #DigitalMarketing #WhatsAppMarketing #AIMarketing #RealEstateTechnology<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Content Brief Primary Keyword: How to Track Property Leads Effectively Secondary Keywords: property lead tracking real estate lead tracking property lead management real estate lead management how to manage property leads real estate lead tracking system property lead management system real estate CRM for lead tracking property sales lead tracking real estate lead follow-up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28345","post","type-post","status-publish","format-standard","hentry","category-website-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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