{"id":29100,"date":"2026-09-05T09:56:24","date_gmt":"2026-09-05T09:56:24","guid":{"rendered":"https:\/\/buddyinfotech.in\/blog\/?p=29100"},"modified":"2026-09-05T09:56:24","modified_gmt":"2026-09-05T09:56:24","slug":"benefits-of-email-marketing-applications-for-modern-businesses","status":"publish","type":"post","link":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/","title":{"rendered":"Benefits of Email Marketing Applications for Modern Businesses"},"content":{"rendered":"<p>Businesses today need reliable ways to communicate with customers, prospects and subscribers. Email remains an important digital marketing channel because it provides businesses with a direct way to communicate with an audience.<\/p>\n<p>However, managing email campaigns manually can become time-consuming.<\/p>\n<p>An <strong>Email Marketing Application<\/strong> helps businesses organize email campaigns, manage contacts, automate communication and measure results from one digital system.<\/p>\n<h2>What Is an Email Marketing Application?<\/h2>\n<p>An Email Marketing Application is software designed to help businesses manage email marketing activities.<\/p>\n<p>It can support:<\/p>\n<ul>\n<li>Email campaign creation<\/li>\n<li>Contact management<\/li>\n<li>Newsletter management<\/li>\n<li>Email automation<\/li>\n<li>Audience segmentation<\/li>\n<li>Campaign scheduling<\/li>\n<li>Email personalization<\/li>\n<li>Tracking<\/li>\n<li>Analytics<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<p>Modern email platforms commonly combine these capabilities into a centralized marketing workflow.<\/p>\n<h2>Top Benefits of Email Marketing Applications<\/h2>\n<h3>1. Saves Time<\/h3>\n<p>One of the biggest advantages is automation.<\/p>\n<p>Instead of manually sending every follow-up, businesses can create predefined workflows.<\/p>\n<p>For example:<\/p>\n<p><strong>New Lead \u2192 Welcome Email \u2192 Educational Email \u2192 Follow-Up \u2192 Conversion Message<\/strong><\/p>\n<p>Once configured, the workflow can operate automatically according to its rules.<\/p>\n<h2>2. Supports Large Contact Lists<\/h2>\n<p>Managing a large contact database manually can be difficult.<\/p>\n<p>Email marketing applications provide tools for:<\/p>\n<ul>\n<li>Adding contacts<\/li>\n<li>Organizing subscribers<\/li>\n<li>Segmenting audiences<\/li>\n<li>Updating information<\/li>\n<li>Managing subscriptions<\/li>\n<\/ul>\n<p>This creates a more organized marketing process.<\/p>\n<h2>3. Improves Customer Communication<\/h2>\n<p>Businesses can maintain consistent communication through:<\/p>\n<ul>\n<li>Newsletters<\/li>\n<li>Product updates<\/li>\n<li>Promotional campaigns<\/li>\n<li>Educational content<\/li>\n<li>Customer notifications<\/li>\n<li>Follow-up emails<\/li>\n<\/ul>\n<p>Consistent communication can help businesses stay connected with their audiences.<\/p>\n<h2>4. Enables Email Automation<\/h2>\n<p>Automation allows marketers to create communication workflows based on specific events or schedules.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Welcome campaigns<\/li>\n<li>Lead nurturing<\/li>\n<li>Customer onboarding<\/li>\n<li>Re-engagement<\/li>\n<li>Event reminders<\/li>\n<li>Follow-ups<\/li>\n<\/ul>\n<p>This can significantly reduce repetitive marketing tasks.<\/p>\n<h2>5. Helps With Lead Nurturing<\/h2>\n<p>Many prospects do not make an immediate purchase.<\/p>\n<p>Email marketing applications allow businesses to create nurturing sequences.<\/p>\n<p>A lead may receive:<\/p>\n<p><strong>Introduction \u2192 Useful Information \u2192 Product Education \u2192 Follow-Up \u2192 Offer<\/strong><\/p>\n<p>This helps businesses maintain communication during longer buying journeys.<\/p>\n<h2>6. Supports Audience Segmentation<\/h2>\n<p>Not every customer has the same requirements.<\/p>\n<p>Businesses can organize audiences into groups based on relevant data and engagement.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>New subscribers<\/li>\n<li>Existing customers<\/li>\n<li>Potential customers<\/li>\n<li>Active customers<\/li>\n<li>Inactive subscribers<\/li>\n<\/ul>\n<p>Segmentation can make email communication more relevant.<\/p>\n<h2>7. Provides Marketing Analytics<\/h2>\n<p>Email applications allow businesses to monitor campaign performance.<\/p>\n<p>Depending on the platform, marketers may review:<\/p>\n<ul>\n<li>Delivery<\/li>\n<li>Opens<\/li>\n<li>Clicks<\/li>\n<li>Engagement<\/li>\n<li>Unsubscribes<\/li>\n<li>Conversion-related actions<\/li>\n<\/ul>\n<p>Analytics help businesses make informed marketing decisions.<\/p>\n<h2>8. Supports Personalized Communication<\/h2>\n<p>Email applications can support personalization using relevant subscriber information.<\/p>\n<p>Personalized communication can make campaigns more relevant when the underlying customer data is accurate and appropriately used.<\/p>\n<h2>9. Improves Marketing Efficiency<\/h2>\n<p>Instead of managing separate spreadsheets, manual lists and individual emails, teams can manage many activities from one system.<\/p>\n<p>This can improve:<\/p>\n<ul>\n<li>Workflow organization<\/li>\n<li>Campaign consistency<\/li>\n<li>Team productivity<\/li>\n<li>Marketing efficiency<\/li>\n<\/ul>\n<h2>10. Supports Business Growth<\/h2>\n<p>As a business grows, the number of contacts and campaigns may increase.<\/p>\n<p>A scalable email marketing application can support larger audiences and more complex workflows.<\/p>\n<h2>Benefits for Small Businesses<\/h2>\n<p>Small businesses can use email applications to manage:<\/p>\n<ul>\n<li>Customer newsletters<\/li>\n<li>Promotional campaigns<\/li>\n<li>Lead follow-ups<\/li>\n<li>Welcome emails<\/li>\n<li>Product announcements<\/li>\n<li>Customer engagement<\/li>\n<\/ul>\n<p>Automation can be particularly useful for businesses with small marketing teams.<\/p>\n<h2>Benefits for Enterprises<\/h2>\n<p>Enterprises may need advanced capabilities such as:<\/p>\n<ul>\n<li>Complex segmentation<\/li>\n<li>Multiple automated workflows<\/li>\n<li>Large contact databases<\/li>\n<li>Advanced analytics<\/li>\n<li>Team access<\/li>\n<li>Custom reporting<\/li>\n<li>Scalable infrastructure<\/li>\n<\/ul>\n<p>The required features depend on the organization&#8217;s marketing complexity.<\/p>\n<h2>Email Marketing Applications and Customer Retention<\/h2>\n<p>Customer acquisition is only one part of business growth.<\/p>\n<p>Businesses also need to maintain relationships with existing customers.<\/p>\n<p>Email can support retention through:<\/p>\n<ul>\n<li>Product updates<\/li>\n<li>Helpful content<\/li>\n<li>Customer education<\/li>\n<li>Personalized communication<\/li>\n<li>Re-engagement campaigns<\/li>\n<\/ul>\n<h2>Email Marketing Applications and Digital Marketing<\/h2>\n<p>Email works particularly well when connected with other digital marketing activities.<\/p>\n<p>A potential customer journey could look like:<\/p>\n<p><strong>Digital Advertisement \u2192 Website \u2192 Lead Form \u2192 Email Automation \u2192 Customer<\/strong><\/p>\n<p>This creates a connected marketing funnel.<\/p>\n<h2>How to Choose an Email Marketing Application<\/h2>\n<p>Consider:<\/p>\n<h3>Contact Capacity<\/h3>\n<p>Understand how many contacts you need to manage.<\/p>\n<h3>Automation<\/h3>\n<p>Check whether the application supports your required workflows.<\/p>\n<h3>Analytics<\/h3>\n<p>Look for useful campaign reporting.<\/p>\n<h3>Segmentation<\/h3>\n<p>Make sure audiences can be organized effectively.<\/p>\n<h3>Scalability<\/h3>\n<p>Consider future growth.<\/p>\n<h3>Ease of Use<\/h3>\n<p>Your marketing team should be able to use the application efficiently.<\/p>\n<h2>Buddy Infotech \u2014 Digital Marketing and Technology Solutions<\/h2>\n<p><strong>Buddy Infotech<\/strong> provides digital marketing and technology solutions for businesses looking to improve their digital presence.<\/p>\n<p><a href=\"https:\/\/buddyinfotech.in\/\">Visit Buddy Infotech<\/a><\/p>\n<p>Businesses can explore digital solutions based on their marketing objectives, customer journey and technology requirements.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What are the benefits of an Email Marketing Application?<\/h3>\n<p>It can help businesses automate campaigns, manage contacts, segment audiences, nurture leads and analyze marketing performance.<\/p>\n<h3>Can email marketing applications save time?<\/h3>\n<p>Yes. Automation can reduce repetitive campaign and follow-up activities.<\/p>\n<h3>Are email marketing applications useful for startups?<\/h3>\n<p>Yes. Startups can use them to automate communication while maintaining organized customer engagement.<\/p>\n<h3>Can email marketing applications support customer retention?<\/h3>\n<p>Yes. Businesses can use newsletters, updates, educational content and re-engagement campaigns to maintain customer relationships.<\/p>\n<h2>Conclusion<\/h2>\n<p>The <strong>Benefits of Email Marketing Applications<\/strong> extend beyond simply sending emails.<\/p>\n<p>A well-designed application can help businesses manage contacts, automate workflows, nurture leads, segment audiences and measure campaign performance.<\/p>\n<p>For growing businesses, email marketing applications can become a valuable part of a scalable digital marketing strategy.<\/p>\n<h3>Hashtags<\/h3>\n<p>#BuddyInfotech #TolidayTrip #adindia360 #TolidayDMC #EmailMarketingApplication #EmailMarketing #EmailAutomation #DigitalMarketing #LeadNurturing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses today need reliable ways to communicate with customers, prospects and subscribers. Email remains an important digital marketing channel because it provides businesses with a direct way to communicate with an audience. However, managing email campaigns manually can become time-consuming. An Email Marketing Application helps businesses organize email campaigns, manage contacts, automate communication and measure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29100","post","type-post","status-publish","format-standard","hentry","category-website-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of Email Marketing Applications for Modern Businesses - Blog - Buddy Infotech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Email Marketing Applications for Modern Businesses - Blog - Buddy Infotech\" \/>\n<meta property=\"og:description\" content=\"Businesses today need reliable ways to communicate with customers, prospects and subscribers. Email remains an important digital marketing channel because it provides businesses with a direct way to communicate with an audience. However, managing email campaigns manually can become time-consuming. An Email Marketing Application helps businesses organize email campaigns, manage contacts, automate communication and measure [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Buddy Infotech\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-05T09:56:24+00:00\" \/>\n<meta name=\"author\" content=\"Buddy Infotech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buddy Infotech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\"},\"author\":{\"name\":\"Buddy Infotech\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3\"},\"headline\":\"Benefits of Email Marketing Applications for Modern Businesses\",\"datePublished\":\"2026-09-05T09:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\"},\"wordCount\":863,\"commentCount\":0,\"articleSection\":[\"Website Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\",\"url\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\",\"name\":\"Benefits of Email Marketing Applications for Modern Businesses - Blog - Buddy Infotech\",\"isPartOf\":{\"@id\":\"https:\/\/buddyinfotech.in\/blog\/#website\"},\"datePublished\":\"2026-09-05T09:56:24+00:00\",\"author\":{\"@id\":\"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3\"},\"breadcrumb\":{\"@id\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/buddyinfotech.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benefits of Email Marketing Applications for Modern Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/#website\",\"url\":\"https:\/\/buddyinfotech.in\/blog\/\",\"name\":\"Blog - Buddy Infotech\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buddyinfotech.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3\",\"name\":\"Buddy Infotech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g\",\"caption\":\"Buddy Infotech\"},\"sameAs\":[\"http:\/\/localhost\/buddyinfotech-blog\"],\"url\":\"https:\/\/buddyinfotech.in\/blog\/author\/buddyinfo-pankaj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of Email Marketing Applications for Modern Businesses - Blog - Buddy Infotech","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Benefits of Email Marketing Applications for Modern Businesses - Blog - Buddy Infotech","og_description":"Businesses today need reliable ways to communicate with customers, prospects and subscribers. Email remains an important digital marketing channel because it provides businesses with a direct way to communicate with an audience. However, managing email campaigns manually can become time-consuming. An Email Marketing Application helps businesses organize email campaigns, manage contacts, automate communication and measure [&hellip;]","og_url":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/","og_site_name":"Blog - Buddy Infotech","article_published_time":"2026-09-05T09:56:24+00:00","author":"Buddy Infotech","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Buddy Infotech","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#article","isPartOf":{"@id":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/"},"author":{"name":"Buddy Infotech","@id":"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3"},"headline":"Benefits of Email Marketing Applications for Modern Businesses","datePublished":"2026-09-05T09:56:24+00:00","mainEntityOfPage":{"@id":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/"},"wordCount":863,"commentCount":0,"articleSection":["Website Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/","url":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/","name":"Benefits of Email Marketing Applications for Modern Businesses - Blog - Buddy Infotech","isPartOf":{"@id":"https:\/\/buddyinfotech.in\/blog\/#website"},"datePublished":"2026-09-05T09:56:24+00:00","author":{"@id":"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3"},"breadcrumb":{"@id":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/buddyinfotech.in\/blog\/benefits-of-email-marketing-applications-for-modern-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/buddyinfotech.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Benefits of Email Marketing Applications for Modern Businesses"}]},{"@type":"WebSite","@id":"https:\/\/buddyinfotech.in\/blog\/#website","url":"https:\/\/buddyinfotech.in\/blog\/","name":"Blog - Buddy Infotech","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buddyinfotech.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3","name":"Buddy Infotech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buddyinfotech.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g","caption":"Buddy Infotech"},"sameAs":["http:\/\/localhost\/buddyinfotech-blog"],"url":"https:\/\/buddyinfotech.in\/blog\/author\/buddyinfo-pankaj\/"}]}},"_links":{"self":[{"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/posts\/29100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/comments?post=29100"}],"version-history":[{"count":1,"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/posts\/29100\/revisions"}],"predecessor-version":[{"id":29101,"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/posts\/29100\/revisions\/29101"}],"wp:attachment":[{"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/media?parent=29100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/categories?post=29100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buddyinfotech.in\/blog\/wp-json\/wp\/v2\/tags?post=29100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}