Pay Per Click (Google, Yahoo, Bing)
Looking for a dedicated pay per click advertising agency in India for taking care of your PPC campaigns? Buddy Infotech as a professional pay per click management company with proven track record can help you with PPC management as well as other pay per click services. Our PPC consulting services focuses on lowing the CPCs with improve sales and lead conversion ratio justifying your ROI. Get in touch with us if you are looking to hire PPC experts from India for your business.
What is Pay per Click (PPC) Advertising Services?
Pay-per-Click (PPC) advertising services are now being viewed as one of the most cost-effective marketing channels on the Internet. Through a competitive bidding process, you can buy a favorable position on the search engine results for specific keyword search phrases that you choose. You pay for results only on a "per click" basis, hence the name Pay per Click Advertising.
The twin advantages of PPC advertising are immediate visibility and strategic placement. Using PPC advertising services is that you can get visibility on Page 1 of the search results, even in the most competitive categories as soon as you initiate the campaign. Of equal importance is the fact that you can determine your ad placement within the search results, based on your available budgets.
This most cost-effective of online advertising services has considerable benefits for online advertisers, primarily because, unlike other online meda they can monitor & measure the efficacy of their online campaign, identify problem areas and immediately take corrective action
Right now, Pay-per-Click is the fastest, cheapest, easiest and most effective method of advertising on the Internet.
As a professional Internet marketing, web promotions, SEM & PPC services company with offices in Bangalore & Chennai, our SEM & PPC services experts have provided professional search engine marketing (SEM & PPC services) in India, USA, UK, Australia & Canada.
Remarketing - PPC Methodology:
Our online PPC advertisement management services program is a highly evolved and proven model and broadly covers the following critical activities:
1. Understanding Your Business-
We spend considerable time and effort in understanding your business
- » Understanding the product/market category
- » Understanding the customer groups
- » Understanding the customer decision making process
- » Analyzing the current status of the website on search engines
2. Competitive Analysis -
- » Based on the above information, we do a comprehensive competitive analysis
- » Competition SWOT Analysis
- » Understanding their online strategies and tactics
3. Keyword Research and Short-listing:
- » Generating and short-listing the right set of keywords is one of the most important factors in ensuring that the campaigns are employing the appropriate keywords
4. Campaign Development:
- » Developing a comprehensive group of campaigns focusing on distinct target audiences and category search trends
5. Landing Page Development:
- » We develop the landing page/s for the campaign as it is a critical factor in maximizing conversions and generating business enquiries
6. Implement Campaign Tracking:
- » We work with client's team to implement tracking codes which aid in tracking conversions from your pay per click marketing campaign.
7. PPC Account Settings:
- » We help our clients in creating & setting up the campaign account with the search engine/s
8. Budget Determination:
- B» ased on in-depth discussions with client, the budget for the campaign is determined.
9. Advertisement Submission:
- » We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
10. PPC Bid Management:
- » We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.
11. PPC Monthly Analysis:
- » We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
- » We develop a written document and then hold a conference call to discuss previous month activities and next steps.
12. Campaign Improvements:
- » We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, bid adjustments and landing page modifications.