What is WhatsApp Business? A Complete Guide for Indian Businesses
Learn what WhatsApp Business is, its key features, use cases, benefits and how to get started — a practical guide for businesses in India.
Send WhatsApp campaigns, bulk SMS, OTPs, Google RCS and voice calls from a single dashboard and API — then grow faster with websites and social media marketing built by the same team.
Messaging channels, developer APIs and digital marketing — managed by one team, billed from one account.
Bulk campaigns, chatbots and live chat on the world's most-used messenger.
Explore WhatsApp BusinessDLT-compliant promotional and transactional SMS with high-speed delivery.
Explore Bulk SMSVoice broadcast, IVR and click-to-call to reach audiences in their own language.
Explore Voice CallRich, branded, app-like messages with carousels and buttons in the native inbox.
Explore Google RCS MessagingPriority-routed one-time passwords for logins, sign-ups and payments.
Explore OTP SMSOfficial WhatsApp Cloud API access with webhooks, SDK-free REST and CRM integrations.
Explore WhatsApp APIFast, responsive, SEO-ready websites and web apps that convert visitors into leads.
Explore Website DevelopmentStrategy, creatives and paid ads across Instagram, Facebook, LinkedIn and YouTube.
Explore Social Media MarketingBulk promotional WhatsApp with text, audio, video, images and PDF — all in 1 credit.
Explore Promotional WhatsAppDedicated missed call numbers for lead generation, polls, verification and alerts.
Explore Missed Call ServiceCloud IVR with multi-level menus, call routing, recordings and analytics — no hardware.
Explore IVR Service14+ years of election expertise — voice, SMS, WhatsApp, IVR and digital campaigns end-to-end.
Explore Election ManagementReady-to-use business software with WhatsApp & SMS automation built in.
AI chatbots for WhatsApp, website and Instagram that answer, qualify leads and book appointments 24×7.
B2C & B2B travel portals with flight, hotel, bus and holiday booking engines via travel APIs.
Election software for booths, workers, voter outreach, surveys and polling-day tracking.
Attendance, leave, payroll with PF/ESI/TDS, payslips and employee self-service in one HRMS.
End-to-end admission software: online forms, enquiries, counselling, fees and seat allotment.
CRM for travel agencies: leads, itineraries, quotations, bookings, payments and follow-ups.
Pick a channel to preview how your customers will experience it.
Rich templates with media and buttons, chatbots that qualify leads 24×7, and a shared inbox for your whole team.
DLT-compliant promotional and transactional SMS with branded sender IDs, regional languages and live delivery reports.
Verified, branded messages with swipeable carousels and action buttons — inside the phone's default messaging app.
Priority-routed OTPs with smart failover and voice backup — plus ready-made generate & verify APIs.
Reach every phone — smartphone or not — with recorded voice campaigns, IVR menus and missed-call services.
One login for every channel, transparent reporting and a support team that actually picks up the phone.
Businesses, universities and banks across India rely on Buddy Infotech for messaging, software and digital growth.
Clean REST endpoints, webhooks for every event and copy-paste samples. Send your first message in under five minutes.
// Send a WhatsApp template message
curl -X POST https://api.buddyinfotech.in/v1/messages \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"channel": "whatsapp",
"to": "919876543210",
"template": "order_shipped",
"params": ["Rahul", "#BD2048"]
}'
<?php
$payload = [
'channel' => 'sms',
'to' => '919876543210',
'sender' => 'BUDDYS',
'text' => 'Your OTP is 482916',
];
$ch = curl_init('https://api.buddyinfotech.in/v1/messages');
curl_setopt_array($ch, [
CURLOPT_POST => true,
CURLOPT_RETURNTRANSFER => true,
CURLOPT_HTTPHEADER => ['Authorization: Bearer YOUR_API_KEY'],
CURLOPT_POSTFIELDS => json_encode($payload),
]);
echo curl_exec($ch);
const res = await fetch('https://api.buddyinfotech.in/v1/messages', {
method: 'POST',
headers: {
Authorization: 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
channel: 'rcs',
to: '919876543210',
card: { title: 'Big Sale', button: 'Shop now' }
})
});
console.log(await res.json());
{"status":"queued","id":"msg_8f2a…"}Learn what WhatsApp Business is, its key features, use cases, benefits and how to get started — a practical guide for businesses in India.
6 real-world ways businesses use WhatsApp Business — order & delivery updates, abandoned-cart recovery, lead qualification and more — with practical tips.
WhatsApp Business for e-commerce & retail: top use cases, must-have features, compliance tips and KPIs to track.
100% online onboarding and support — get started from anywhere in India.
Yes. All promotional and transactional SMS routes are TRAI DLT compliant. We also help you register your entity, headers and templates.
Yes. We onboard your number on the official WhatsApp Business Platform, help with display-name approval and Green Tick application, and give you a panel plus REST API.
RCS Business Messaging delivers rich, branded messages with images, carousels and buttons into the default Android Messages app. Users without RCS automatically receive an SMS fallback.
Absolutely. Use our REST APIs and webhooks, or ready plugins for WooCommerce, Shopify, Google Sheets and Zapier. Our team can also build custom integrations.
Yes — request a demo and we will set up a trial account with test credits so you can try WhatsApp, SMS and RCS before you buy.
Yes. We serve businesses in every state of India with fully online onboarding, training and support.
Yes. Buddy Admission Management System digitises enquiries, applications, fees and seat allotment for institutes, and Buddy Travel CRM manages leads, itineraries, quotations and bookings for travel agencies.
Yes. Our digital team builds fast, SEO-ready websites and runs social media marketing — including click-to-WhatsApp ads that feed leads straight into your inbox.
Tell us what you need — our team will call you back within one business hour.
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