Google RCS Messaging for Travel & Hospitality

Travel & Hospitality teams in India face a familiar set of problems: travellers need instant updates on the go; many enquiries but slow follow-up; last-minute changes and cancellations. Rich, branded, app-like messages with carousels and buttons in the native inbox.

This guide explains where Google RCS Messaging fits in travel & hospitality, the use cases that deliver results fastest, the features to look for, the compliance points to keep in mind and the numbers to track.

Why travel & hospitality needs Google RCS Messaging

Travellers need instant updates on the go — Google RCS Messaging automates this communication so your team does not have to chase it manually.
Many enquiries but slow follow-up — Google RCS Messaging automates this communication so your team does not have to chase it manually.
Last-minute changes and cancellations — Google RCS Messaging automates this communication so your team does not have to chase it manually.

Top Google RCS Messaging use cases in travel & hospitality

1. Booking confirmations

Send booking details, vouchers and e-tickets immediately after payment. With Google RCS Messaging, this goes out as an RCS rich card with image, carousel and action buttons in the native messaging app.

2. Pre-trip reminders

Share packing tips, documents checklist and pickup details before departure. With Google RCS Messaging, this goes out as an RCS rich card with image, carousel and action buttons in the native messaging app.

3. Enquiry follow-up

Reply to package and hotel enquiries fast, with itineraries and quotes. With Google RCS Messaging, this goes out as an RCS rich card with image, carousel and action buttons in the native messaging app.

4. Check-in & check-out

Welcome guests, share Wi-Fi and amenities, and collect feedback at check-out. With Google RCS Messaging, this goes out as an RCS rich card with image, carousel and action buttons in the native messaging app.

5. Schedule changes

Inform travellers quickly about flight, train or tour time changes. With Google RCS Messaging, this goes out as an RCS rich card with image, carousel and action buttons in the native messaging app.

6. Seasonal offers

Promote holiday packages and early-bird deals to past travellers. With Google RCS Messaging, this goes out as an RCS rich card with image, carousel and action buttons in the native messaging app.

Google RCS Messaging features that matter most for travel & hospitality

Suggested Actions: Buttons to call, open a URL, view location or add to calendar.
Read Receipts: Know exactly who opened and engaged with your message.
SMS Fallback: Automatic fallback to SMS for devices without RCS.
Agent Onboarding: End-to-end help with RBM agent creation and launch approval.
Verified Sender: Your logo, brand name and verified badge on every message.

Compliance and best practices

Get consent before sending promotional offers, keep traveller ID and passport details out of plain messages, and clearly show cancellation and refund terms.

Start with one or two use cases, measure, then expand.
Personalise messages with the customer's name and relevant details.
Keep messages short and give one clear next step.

KPIs to track

Enquiry-to-booking conversion
Average first-response time
Repeat traveller rate
Review score after trips

Getting started

Book a free demo and tell us your travel & hospitality use cases.
We help with setup, approvals and message templates.
Go live with your first use case and review results weekly.

Buddy Infotech provides Google RCS Messaging to travel & hospitality businesses across India with online onboarding and 24×7 support. Explore Google RCS Messaging, see travel & hospitality case studies or request a free demo.

Frequently asked questions

How is Google RCS Messaging used in travel & hospitality?

The most common uses are booking confirmations, pre-trip reminders, enquiry follow-up and check-in & check-out.

Is Google RCS Messaging compliant for travel & hospitality?

Get consent before sending promotional offers, keep traveller ID and passport details out of plain messages, and clearly show cancellation and refund terms.

How quickly can a travel & hospitality business start?

Most businesses go live within a few days once templates and approvals are in place. Buddy Infotech helps with the complete setup.

Google RCS Messaging for Travel & Hospitality: Use Cases & Setup Guide