This is an illustrative example of how a business in this sector typically uses Bulk SMS. It does not describe a specific client. Ask us for references from businesses like yours.
The challenge
A growing NBFC needs every customer to receive disbursal confirmations, EMI reminders and payment receipts on time — including customers without smartphones.
The solution
Deliver time-critical alerts on a DLT-compliant route and reduce missed EMI payments. The setup uses these Bulk SMS capabilities:
- DLT Compliant: Entity, header and template registration support for TRAI DLT.
- Custom Sender ID: Six-character branded headers for transactional and service messages.
- Unicode & Regional: Send in Hindi and all regional Indian languages.
- Scheduling: Schedule campaigns, set time windows and throttle send speed.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Bulk SMS, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in BFSI & Fintech typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Delivery rate within 60 seconds
- On-time EMI payment rate
- Inbound "did you receive my payment?" calls
- DLT template approval turnaround