The challenge
Print and outdoor ads generate interest, but people rarely call or type long website addresses, and the developer cannot measure ad performance.
The solution
Use a dedicated missed call number per ad, auto-reply with a brochure on SMS/WhatsApp and push every lead to the sales team instantly. The setup uses these Missed Call Service capabilities:
- Dedicated Missed Call Number: Get your own 10-digit long code or toll-free style number for campaigns.
- Auto Disconnect — Free for Caller: Calls drop automatically, so customers never pay to respond.
- Instant Auto-Reply: Send an automatic SMS or WhatsApp with offer, link or brochure to every caller.
- Real-time Lead Alerts: Get every missed call on your dashboard, email or CRM via webhook instantly.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Missed Call Service, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in Real Estate typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Missed calls per ad / location
- Leads followed up within 10 minutes
- Site visits from missed-call leads
- Cost per lead by ad