This is an illustrative example of how a business in this sector typically uses Social Media Marketing. It does not describe a specific client. Ask us for references from businesses like yours.
The challenge
A coaching institute depends on banners and newspaper ads, with no way to measure which channel brings students.
The solution
Run reels, creatives and click-to-WhatsApp ads targeted to students and parents, with leads flowing into one inbox. The setup uses these Social Media Marketing capabilities:
- Content Calendar: Monthly plan of posts, reels and stories aligned to your goals.
- Creative Design: Scroll-stopping graphics, carousels and short videos.
- Paid Ads: Meta, Google and LinkedIn campaigns with precise targeting.
- Click-to-WhatsApp Ads: Ads that open a WhatsApp chat — leads land in your inbox.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Social Media Marketing, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in Education typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Cost per enquiry
- Enquiry-to-admission conversion
- Engagement on reels and posts
- Share of enquiries from social media