The challenge
An established offline travel agency loses younger customers to OTAs and has no way for its B2B agents to book online.
The solution
Build a B2C + B2B booking portal integrated with the agency's contracted travel APIs, with markup control and payment gateway. The setup uses these Travel Website Development capabilities:
- Flight Booking Engine: Domestic & international flight search, fare rules, seat/meal selection and instant ticketing via supplier API.
- Hotel Booking Engine: Lakhs of hotels with live rates, room types, photos, cancellation policies and instant vouchers.
- Bus, Cab & Activities: Bus seat layouts, cab bookings, sightseeing and activities from integrated suppliers.
- Holiday Packages CMS: Create and sell tour packages with itineraries, inclusions, galleries and enquiry forms.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Travel Website Development, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in Travel & Hospitality typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Online bookings per month
- B2B agents actively booking
- Average margin after markup
- Repeat customers booking online