This is an illustrative example of how a business in this sector typically uses Voice Call. It does not describe a specific client. Ask us for references from businesses like yours.
The challenge
Online sellers shipping cash-on-delivery orders face high return-to-origin (RTO) costs from fake or impulse orders.
The solution
Confirm COD orders before dispatch using an automated voice call with press-1 / press-2 input. The setup uses these Voice Call capabilities:
- Voice Broadcast (OBD): Upload an audio file and call thousands of numbers in minutes.
- Multi-level IVR: Press-1 menus to route callers, capture feedback or confirm orders.
- Missed Call Service: Run lead generation and polls with a dedicated missed-call number.
- Click-to-Call: Connect website visitors to your sales team instantly.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Voice Call, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in E-commerce & Retail typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Share of COD orders confirmed before dispatch
- RTO rate
- Cost per confirmed order
- Call answer rate by time slot