Boosting event marketing with Snapchat can be highly effective, as the platform’s focus on real-time sharing, creative visuals, and interactive features allows you to engage with your audience in an authentic and fun way. Whether you’re hosting a concert, conference, festival, trade show, or product launch, Snapchat offers unique tools that can help you promote your event and enhance the overall experience for attendees and virtual followers. Here’s how to leverage Snapchat to maximize the impact of your event marketing:

1. Create Custom Geofilters for Your Event

Geofilters are location-based overlays that Snapchat users can apply to their photos or videos when they are at a specific event or place. They are one of the best ways to increase brand visibility, promote your event, and encourage attendees to share their experiences.

How to Use:

• Event-Themed Filters: Design a custom filter that reflects your event’s theme, logo, or key message. Ensure it’s visually appealing and easy to recognize.
• Exclusive Filters: Offer filters that are only available to people attending the event, creating a sense of exclusivity and encouraging engagement.
• Brand Partnerships: If your event has sponsors or partners, create collaborative Geofilters featuring both your brand and theirs for shared visibility.

2. Leverage Snapchat Ads for Event Promotion

Snapchat Ads, including Snap Ads, Story Ads, and Collection Ads, are excellent tools to promote your event to a broader audience. With Snapchat’s highly targeted ad placements, you can reach users based on their location, interests, and behaviors.

How to Use:

• Snap Ads: Create short, vertical video ads (3-10 seconds) that tease your event, highlight key speakers or performers, or show past event footage to generate excitement.
• Story Ads: Use full-screen Story Ads to provide a deeper dive into what attendees can expect from your event, featuring interviews with speakers, performers, or event organizers.
• Collection Ads: If your event involves ticket sales, merchandise, or exclusive offers, use Collection Ads to showcase different products and make it easy for users to swipe up and purchase.

3. Engage Attendees with Interactive Features

Snapchat offers several interactive features like polls, quizzes, and questions that can enhance engagement before, during, and after the event. These tools allow you to interact directly with your audience and keep them involved.

How to Use:

• Pre-Event Polls: Run polls before your event to gather feedback on what people are excited about, or let them vote on certain aspects of the event, such as speaker topics or entertainment options.
• Live Q&A: Host a live Q&A session with key event speakers or performers, allowing Snapchat users to submit their questions in real-time.
• Event Check-Ins: Use polls and quizzes to encourage event check-ins and participation from users during the event. For example, “Which panel are you attending?” or “Which speaker are you most excited to see?”

4. Use Snapchat Stories for Real-Time Event Coverage

Snapchat Stories are a powerful tool for sharing live updates, behind-the-scenes moments, and exclusive event content. These stories create a sense of excitement and help build anticipation.

How to Use:

• Behind-the-Scenes Content: Share sneak peeks of event setup, interviews with speakers or performers, or candid moments from the event to give followers an inside look.
• Event Highlights: Post live updates throughout the event, including key moments like special announcements, performances, product demos, or crowd reactions.
• User-Generated Content: Encourage attendees to use your event’s Geofilter and tag your account so you can share their snaps in your Story. This not only provides authentic content but also increases the reach of your event.

5. Collaborate with Influencers and Brand Ambassadors

Partnering with influencers or brand ambassadors who have a strong following on Snapchat can help generate buzz for your event. Influencers can create content that resonates with your target audience and encourages them to attend or tune in.

How to Use:

• Influencer Coverage: Invite influencers to attend your event and share their experiences on Snapchat. They can use your custom Geofilters, tag your event, and create engaging content that attracts their followers.
• Pre-Event Hype: Have influencers promote your event ahead of time by sharing teasers, behind-the-scenes glimpses, or exclusive content related to the event.
• Live Streaming: If possible, collaborate with influencers to host live events or exclusive Snapchat takeovers, giving their followers a front-row seat to the action.

6. Promote Limited-Time Offers and Giveaways

Snapchat’s ephemeral nature makes it ideal for promoting limited-time offers, discounts, and giveaways. You can drive excitement around your event by offering special promotions or prizes to users who engage with your event content on Snapchat.

How to Use:

• Flash Sales: Offer limited-time tickets, merchandise, or experiences through Snapchat Stories or ads. Include a countdown or urgency to motivate users to take immediate action.
• Exclusive Giveaways: Run a Snapchat-exclusive giveaway where followers who use your custom Geofilter, share your event, or tag a friend are entered to win tickets, VIP access, or event-related prizes.
• Discount Codes: Share exclusive event-related discount codes through Snapchat Stories that can be used for purchasing tickets or event merchandise.

7. Utilize Snapchat Lenses to Add Fun to the Event

Snapchat Lenses allow users to interact with their surroundings in fun and creative ways. You can create custom lenses that align with your event theme, encouraging attendees to engage with your brand in a playful way.

How to Use:

• Event-Themed Lenses: Create interactive, event-themed lenses that attendees can use to customize their selfies or videos. This could be something as simple as an animated logo or a more complex, augmented reality experience related to your event.
• Photo Ops: Place interactive photo opportunities throughout the event (such as a branded booth or special backdrop) where people can use your custom lenses. Share these moments on your Snapchat to create buzz.
• Social Sharing: Encourage attendees to share their snaps using your custom lens and tag your event, increasing visibility and spreading the word.

8. Geotargeting for Local Reach

Snapchat’s geofilter and geo-targeting capabilities allow you to reach attendees in specific areas, ensuring that your marketing efforts are laser-focused. This is especially useful for promoting local events or for creating excitement among nearby users who may not have heard about your event yet.

How to Use:

• Event-Specific Geofilters: Make sure to create a Geofilter that’s available at the event location. As users take snaps, they can add your filter, promoting the event to their networks.
• Geo-Targeted Ads: Run Snapchat ads targeting users in specific geographic regions around your event venue. This could be useful for promoting last-minute ticket sales or offering directions to your venue.
• Local Event Teasers: Use geo-targeted ads or Geofilters to tease the event to nearby Snapchat users who are more likely to attend on short notice.

9. Post-Event Follow-Up

After your event, don’t forget to keep the engagement going on Snapchat. This helps build long-term relationships with attendees and followers and keeps your brand top of mind.

How to Use:

• Event Recap Stories: Share a post-event recap highlighting the best moments, quotes, or highlights from the event. Thank your attendees and sponsors for making it a success.
• User Content: Encourage users to share their event snaps and tag your account. Repost the best user-generated content to your Story as a thank you for their participation.
• Event Feedback: Use Snapchat polls or Q&A to gather feedback from attendees on what they liked, what could be improved, and what they want to see next year.

Conclusion

Snapchat is a unique platform for event marketing, offering opportunities to engage with a local or global audience in creative, fun, and interactive ways. From custom Geofilters and lenses to real-time coverage and exclusive promotions, Snapchat’s features can help you create buzz before, during, and after your event. By integrating Snapchat into your event marketing strategy, you can increase visibility, enhance attendee experience, and create a lasting impact that extends beyond the event itself.

 

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