WhatsApp API
WhatsApp API (Application Programming Interface) is a tool that allows businesses to interact with their customers on WhatsApp, using automated messages and workflows. It's designed for medium to large businesses, and it provides a way to send and receive messages programmatically, using a server-based API
With WhatsApp API, businesses can:
- Send and receive text messages, images, videos, and documents
- Automate responses to frequently asked questions
- Provide customer support and services
- Send notifications and alerts
- Integrate with other business systems and tools
WhatsApp API offers several benefits, including:
- Official business presence on WhatsApp
- Ability to send messages to customers who have opted-in
- Access to metrics and insights on message performance
- Support for multiple agents and teams
- Integration with WhatsApp Web and Desktop
To use WhatsApp API, businesses need to:
- Have a verified business phone number.
- Apply for access to the WhatsApp Business API.
- Work with a WhatsApp Business Solution Provider (BSP).
- Integrate the API with your business systems and tools
Note that WhatsApp API is different from the WhatsApp Business app, which is designed for small businesses and offers limited features.