Using Viber for Event Promotion offers a unique opportunity to engage with attendees in real-time, create personalized experiences, and enhance event communication. Whether it’s for a conference, product launch, webinar, or trade show, Viber’s features allow businesses to keep attendees informed, involved, and excited before, during, and after the event. Here’s how to leverage Viber for effective event promotion and engagement:

1. Create a Viber Public Account for Your Event

One of the first steps in using Viber for event promotion is creating a Viber Public Account dedicated to your event. This account serves as your event’s primary communication channel and allows you to interact with attendees.

• Branding and Customization: Customize your Viber Public Account with your event’s logo, tagline, event details, and website links. This will make your account easily recognizable and help attendees identify it as the official event account.
• Subscriber Base: Encourage attendees to subscribe to your Viber Public Account to receive updates and information leading up to and during the event.

2. Promote Your Viber Account to Attendees

For Viber to be effective, you need to drive awareness of your Public Account and get attendees to opt-in.

• Event Website and Landing Pages: Include a Viber QR code or a link to your Viber account on your event’s website, landing pages, and registration forms. Offer a call-to-action (CTA) like “Join us on Viber for live updates and exclusive offers.”
• Social Media Promotion: Share your Viber account details, including the QR code and links, on your event’s social media channels. Promote the benefits of joining your Viber account, such as receiving real-time updates, session reminders, and networking opportunities.
• Email Invitations and Reminders: Send out pre-event email invites and reminders with the Viber account information. Encourage your attendees to opt-in for exclusive content or event-related notifications.

3. Use Viber for Event Updates and Reminders

Viber is an excellent platform for sending real-time event updates, making sure attendees never miss important information or schedule changes.

• Schedule Announcements: Send reminders about keynotes, workshops, and other important sessions. Include session times, locations, and speakers to keep attendees informed and on track.
• Real-Time Alerts: Notify attendees about last-minute changes, delays, or cancellations. With Viber’s instant messaging, attendees can stay up to date with minimal effort.
• Countdowns: Build excitement by sending countdown messages leading up to the event, session start times, or product launches.

4. Create Event-Specific Communities for Networking

Viber’s Community feature is perfect for facilitating engagement between attendees, speakers, and exhibitors before, during, and after the event. Creating a community group for your event can provide a platform for attendees to interact with each other and engage with your event content.

• Pre-Event Community: Create a community group for attendees to network, share their expectations, or discuss session topics in advance. You can share event resources, like schedules or speaker bios, within the community.
• Breakout Groups: For large events with multiple sessions or interest areas, consider creating smaller, themed groups or breakout communities where attendees can discuss specific topics, workshops, or areas of interest.
• Post-Event Interaction: After the event, continue the conversation within the Viber community. You can ask attendees for feedback, share session recordings or materials, and create a space for follow-up networking.

5. Share Event Content and Multimedia

Viber allows you to share a variety of rich media content to engage attendees and enhance the overall event experience.

• Event Videos: Share sneak peeks, behind-the-scenes footage, or teaser videos of event preparations to build excitement. You can also share live event videos, interviews with speakers, and highlights during the event.
• Photos and Graphics: Share event images, speaker highlights, or promotional flyers. Visual content adds excitement and can increase attendee engagement.
• Session Recordings: For virtual or hybrid events, share recorded sessions and presentations on Viber so that attendees can revisit the content at their convenience.
• Event Schedules and Maps: Provide attendees with event schedules or venue maps to help them navigate the event and ensure they don’t miss anything important.

6. Interactive Features for Engagement

Viber offers several interactive features that can encourage engagement and make your event promotion more dynamic.

• Polls and Surveys: Run polls or surveys during or after the event to gather feedback from attendees. Ask for their thoughts on sessions, speakers, and event logistics to improve future events.
• Quizzes and Contests: Hold quizzes or contests to engage attendees. For example, create a trivia game based on event content, or offer a prize to the first person who answers a question correctly. These activities create excitement and incentivize participation.
• Live Q&A: During sessions or keynotes, use Viber to run a live Q&A where attendees can ask questions in real time, giving them a direct line to the speakers or panelists.
• Interactive Polls: Use live polls to get immediate feedback or conduct a voting session for fun activities, like choosing the event’s best speaker or most popular session.

7. Viber Out for Direct Calls or Invitations

Use Viber Out, which allows you to make affordable calls to any mobile or landline number, to personally reach out to key attendees or partners for special announcements or invitations.

• VIP Invitations: Use Viber Out to send personalized invites to VIP attendees or speakers, ensuring they feel valued and included.
• Post-Event Follow-Up: After the event, you can use Viber Out to reach out to VIP clients or partners for a more personalized thank-you call or special offer.

8. Track Engagement and Measure Success

To measure the effectiveness of your event promotion efforts via Viber, use Viber’s analytics tools to track engagement and performance.

• Message Insights: Track open rates and click-through rates for messages sent to your public account. This helps you understand how well your event updates are performing and whether attendees are engaging with the content.
• Poll and Survey Results: Analyze feedback from polls, surveys, and contests to gauge attendee satisfaction and learn what can be improved for future events.
• Subscriber Growth: Monitor how many new attendees have subscribed to your Viber Public Account and track engagement over time to measure how well you’ve captured their attention.

9. Post-Event Engagement

After the event is over, Viber can continue to serve as an important platform for keeping the conversation going and maintaining long-term engagement.

• Follow-Up Content: Share thank-you messages, event highlights, and session recordings with attendees to continue the post-event engagement.
• Feedback Requests: Send out post-event surveys to collect feedback on what went well and what could be improved. This feedback is invaluable for improving future events.
• Future Events: Use Viber to promote upcoming events, creating a sense of anticipation and giving attendees a reason to stay engaged with your brand or organization.

10. Integrating Viber with Other Event Marketing Channels

To create a cohesive event marketing experience, integrate Viber with other channels such as email, social media, and your event website.

• Email Campaigns: Include calls-to-action in your event-related emails encouraging recipients to join your Viber account for real-time updates.
• Social Media Integration: Use Viber-specific hashtags and promote your Viber community on social media platforms. Encourage attendees to share their Viber-based experiences and interact with other event-goers.
• Event Website: Include a Viber opt-in option on your event website or landing page, giving visitors the option to get updates via Viber.

Conclusion

Using Viber for event promotion is an effective way to engage with your audience, provide real-time updates, and build excitement throughout the event lifecycle. From promoting your event and driving registrations to keeping attendees informed and engaged during the event, Viber offers a range of interactive features that can significantly enhance the attendee experience.

Key strategies for using Viber in event promotion:

• Create a Viber Public Account for your event to serve as the central communication hub.
• Engage attendees in real time with personalized updates, content, and announcements.
• Leverage multimedia like photos, videos, and event schedules to keep attendees informed and engaged.
• Encourage interaction through polls, surveys, contests, and live Q&As to increase attendee participation.
• Track performance using Viber’s analytics tools to measure engagement and improve future event marketing.

By incorporating Viber into your event strategy, you can provide a more dynamic, engaging, and connected experience for attendees, ultimately boosting the success of your event.