Vevo’s Exclusive Content: How to Access Special Music Videos and Performances

Vevo’s Exclusive Content: How to Access Special Music Videos and Performances

Vevo offers a range of exclusive content designed to give fans a deeper connection with their favorite artists. From live performances to behind-the-scenes footage and unique music video premieres, Vevo’s exclusive content elevates the fan experience, providing a more personal and immersive look into the world of music. Here’s how to access Vevo’s exclusive content and take advantage of these special offerings.


1. Vevo LIFT: Spotlight on Emerging Artists

Vevo LIFT is an exclusive program that highlights up-and-coming talent, giving them a platform for greater exposure. Artists selected for Vevo LIFT are given the opportunity to showcase exclusive performances, music videos, and interviews that are not available anywhere else.

How to Access Vevo LIFT Content:

  • Vevo’s YouTube Channel: All Vevo LIFT content, including music videos, behind-the-scenes footage, and exclusive interviews, can be found on the Vevo YouTube channel. Just search for the Vevo LIFT playlist or the artist’s name to discover exclusive content.
  • Artist Channels: Each Vevo LIFT artist typically has a dedicated section on their Vevo channel where you can access all exclusive Vevo LIFT content. Stay updated on new releases and performances from the artist.

Vevo LIFT often includes features like live performances, acoustic versions of popular tracks, and intimate artist interviews, giving fans a special peek behind the curtain.


2. Exclusive Music Video Premieres

Vevo is known for hosting exclusive premieres for highly anticipated music videos from top artists. These premieres give fans the chance to watch a new music video before it becomes widely available, often accompanied by live chats, fan interaction, or special commentary from the artist.

How to Access Exclusive Music Video Premieres:

  • Vevo YouTube Channel: To catch the premiere of a new music video, make sure to subscribe to Vevo’s YouTube channel and turn on notifications. Vevo often streams music video premieres as live events, and you’ll be notified when they’re about to begin.
  • Artist Social Media: Follow your favorite artists and Vevo on social media platforms like Instagram, Twitter, and Facebook, where the platform often promotes upcoming premieres and exclusive releases.
  • Vevo App: Download the Vevo app (available on iOS and Android) to get direct notifications about exclusive premieres and releases.

3. Live Performances and Concert Streams

Vevo also offers exclusive live performances, concert footage, and special events featuring major artists. These live-streamed or recorded performances allow fans to experience concerts from the comfort of their homes.

How to Access Exclusive Live Performances:

  • Vevo’s YouTube Channel: Many live performances, including Vevo-sponsored concerts and exclusive performances, are uploaded to Vevo’s YouTube channel. Fans can watch high-quality videos of live concerts, interviews, and special musical events.
  • Vevo TV: If available in your region, Vevo TV is a great option for accessing live music performances. Vevo TV streams music content 24/7, including exclusive live events, behind-the-scenes access, and performance highlights.
  • Official Artist Channels: Some artists may choose to host live-streamed events or exclusive performances directly on their Vevo channels. Keep an eye on their channel for any live concert streams or exclusive sessions.

4. Behind-the-Scenes Content and Interviews

Vevo provides exclusive behind-the-scenes content that shows the creative process behind music videos, album recordings, and performances. This type of content can include interviews with artists, producers, and directors, giving fans insights into how music videos are created.

How to Access Behind-the-Scenes Content:

  • Vevo YouTube Channel: Behind-the-scenes footage is often shared on Vevo’s YouTube channel. For instance, interviews with the artist or crew about the making of a music video are regularly posted as part of the content around a new video release.
  • Vevo LIFT Series: Vevo LIFT artists frequently release exclusive behind-the-scenes clips, showcasing everything from music video shoots to rehearsal footage and more. These are often available on the artist’s Vevo channel or as part of the Vevo LIFT series playlist.
  • Artist Social Media: Artists often share behind-the-scenes moments on their own social media platforms, and these can be cross-promoted through Vevo’s channels as well.

5. Special Collaborations and Exclusive Content Partnerships

Vevo regularly partners with artists, brands, and entertainment companies to release exclusive content. This can include special video series, promotional campaigns, and even fan contests that give you the chance to experience music in unique ways.

How to Access Exclusive Content Partnerships:

  • Artist Channels on Vevo: Some exclusive collaborations are launched directly through artists’ Vevo channels, so make sure you’re subscribed to your favorite artist’s Vevo page to stay in the loop.
  • Social Media Announcements: Vevo and the artist often promote exclusive content collaborations through their social media channels. By following these accounts, you can stay up-to-date on new releases, partnership events, and unique content drops.
  • Vevo Website: Keep an eye on Vevo’s website for announcements about special collaborations or exclusive offers.

6. Vevo’s Exclusive Series and Documentaries

Vevo produces exclusive mini-documentaries, interviews, and video series that explore different aspects of an artist’s career, the music industry, or the making of a hit song. These exclusive series provide a deeper dive into the world of music, offering content that can’t be found elsewhere.

How to Access Vevo Exclusive Series:

  • Vevo YouTube Channel: Exclusive series, documentaries, and interviews can be found on Vevo’s YouTube channel. Popular series like “Vevo Presents” feature live performances and interviews, while others like “Vevo LIFT” focus on emerging artists.
  • Vevo Website and App: Some exclusive series may also be available on the Vevo website or app, where you can browse featured series, documentaries, and interviews with popular artists.

7. Subscription-Based Premium Access

In some cases, Vevo may offer premium content behind a paywall. Premium subscriptions or pay-per-view models can grant access to exclusive concerts, events, or music video releases that aren’t available to the general public.

How to Access Premium Content:

  • Vevo Subscription Plans: If Vevo offers premium subscriptions or pay-per-view content, users who subscribe can access exclusive events, high-quality content, and early video releases.
  • Vevo’s Partner Platforms: Vevo may also partner with third-party streaming services or apps to provide exclusive access to their premium content. Check the details of the subscription plan for these platforms.

8. Stay Updated with Vevo’s Social Media and Notifications

To make sure you never miss out on exclusive content, follow Vevo on social media platforms like Instagram, Twitter, Facebook, and TikTok. Vevo regularly posts updates about upcoming premieres, exclusive videos, and live events that will be available to fans.

How to Stay Updated:

  • Turn on Notifications: On YouTube, you can subscribe to the Vevo channel and turn on notifications to be alerted when new exclusive content is uploaded.
  • Follow Vevo on Social Media: Stay informed about upcoming releases, behind-the-scenes access, and more by following Vevo on platforms like Instagram, Twitter, and Facebook.

Conclusion

Vevo’s exclusive content offerings—ranging from Vevo LIFT artist features to live performances and behind-the-scenes documentaries—allow music fans to engage with artists in a unique and deeper way. By subscribing to Vevo’s YouTube channel, following artists on social media, and using the Vevo app, you can access a wide array of special music videos, performances, and exclusive content. Whether it’s a music video premiere, an intimate interview, or a live-streamed concert, Vevo brings fans closer to the music they love.