Vevo’s Playlists: How to Get Your Music Featured on Curated Lists

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Vevo’s Playlists: How to Get Your Music Featured on Curated Lists

Getting your music featured on a Vevo-curated playlist can significantly increase your video’s visibility, attract new fans, and enhance your overall engagement. As one of the most influential music video platforms, Vevo offers curated playlists that showcase the best and most popular music videos across various genres and themes. Being added to these playlists can help boost your exposure and help you reach a wider audience. Here’s how you can increase your chances of getting your music featured on Vevo’s playlists:

1. Understand the Different Types of Vevo Playlists

Vevo curates playlists across various categories, so it’s essential to know which playlists are relevant to your music and how you can align your content to fit those categories. Some common types of Vevo playlists include:

Editorial Playlists: These are curated by Vevo’s editorial team and feature popular and trending songs. Playlists can be genre-specific (e.g., pop, rock, hip-hop) or mood-based (e.g., workout, chill, party).
Artist Playlists: Focused on individual artists, these playlists typically feature an artist’s latest releases, catalog, and most popular videos.
Seasonal Playlists: These are curated based on specific times of the year, holidays, or special events (e.g., summer anthems, holiday music).
Trending Playlists: These playlists feature videos that are gaining significant traction and have viral potential.
Genre-Specific Playlists: These playlists are focused on specific music genres like hip-hop, R&B, country, indie, or dance.

2. Build a Strong Vevo Profile

To get noticed by Vevo’s editorial team, you first need a polished profile. Here are some steps to ensure your profile is optimized:

Complete Your Artist Profile: Make sure your Vevo artist profile is fully completed with all relevant information, such as your bio, social media links, and professional photos. A well-presented profile shows that you’re a serious artist and can increase your chances of getting featured.
Upload High-Quality Content: Ensure that your music videos meet Vevo’s standards for video quality, which typically means professional-level visuals and sound. High-quality content is more likely to be noticed by curators.
Consistency: Regularly uploading content to Vevo can help build your presence on the platform and demonstrate your commitment to staying active in the music industry. The more videos you have, the better your chances of being included in playlists.

3. Focus on Music Video Quality and Storytelling

Vevo curates playlists based on both the quality and the uniqueness of the content. If you want to increase your chances of being featured, focus on the following:

Create Engaging and Visually Appealing Videos: Music videos that tell a compelling story or feature creative visuals are more likely to stand out to curators. Think about how your video complements your music and make sure the visuals are of the highest quality.
Be Original and Unique: Curators are often looking for fresh, exciting, and original content. Try to differentiate yourself by incorporating unique concepts or bold visual styles into your videos.
Consistency in Style: If you’ve built a recognizable visual identity (e.g., specific colors, themes, or aesthetics in your videos), it can make your videos stand out more. Having a unique brand will make it easier for curators to spot your content among others.

4. Build Momentum with Engagement and Views

Vevo’s editorial team looks at audience engagement to determine whether a video should be featured in a playlist. Videos with high engagement are more likely to be included in Vevo-curated playlists. Here’s how you can boost engagement:

Drive Traffic: Promote your video through your social media platforms, websites, and other channels to drive views to your video. The more views you have, the more likely your video will catch the attention of curators.
Encourage Interaction: Ask your fans to like, comment, and share your video. Videos that receive strong engagement signals (such as comments, shares, likes, etc.) have a better chance of being noticed by curators.
Collaborate with Influencers: Influencers and other creators can help your video gain traction. If influencers share or react to your video, it can result in a boost in engagement, making it more likely to be featured in playlists.

5. Submit Your Music for Editorial Consideration

If you’re serious about getting featured in a Vevo-curated playlist, you can submit your music for editorial consideration. Here’s how to go about it:

Use Vevo’s Submission Tools: Many artists can submit their music directly to Vevo for editorial review. Check your Vevo for Artists dashboard for any submission forms or instructions. Make sure to submit your videos ahead of time so that curators have time to review your content.
Provide Context: When submitting your music for consideration, provide any relevant information about the song, the video’s concept, and its potential appeal. The more context you provide, the easier it is for curators to understand why your video should be included.
Timing: Submit your video around its release date or when it starts to gain significant traction. Videos that are trending or have already achieved some level of popularity are more likely to be added to high-profile playlists.

6. Leverage Your Social Media and Collaborations

Vevo also looks at your online presence and social media activity when considering whether to feature your video. Here’s how to leverage your existing network:

Promote Across Platforms: Share your video on Instagram, Twitter, Facebook, TikTok, and other platforms. The more buzz you generate, the more likely Vevo’s editorial team will take notice.
Tag Vevo: Make sure to tag Vevo in your posts about your video release. This can help Vevo’s editorial team discover your content and may increase your chances of getting added to a curated playlist.
Collaborations and Features: Collaborate with other artists or influencers whose fanbase aligns with yours. Joint efforts can help cross-promote your music and attract more attention, making it more likely for your video to be noticed by Vevo curators.

7. Monitor Performance and Adjust Strategy

Once your video is released, continuously monitor its performance on Vevo. Use Vevo’s analytics to track metrics like views, engagement, and demographics. This information will help you refine your approach and adjust your strategy for future releases.

Look at Trends: If your video is gaining traction quickly, it might be added to trending or genre-specific playlists. Keep an eye on these metrics to see how well your video is performing and whether it’s gaining enough traction to get featured.
Adjust Your Approach: If your video isn’t getting the attention you expected, consider adjusting your promotional efforts, collaborating with more influencers, or tweaking your content to better fit the Vevo editorial style.

8. Build Relationships with Vevo’s Editorial Team

If you’re looking to increase your chances of being featured, building a relationship with Vevo’s editorial team can be beneficial. Networking within the music industry is important, and this applies to platforms like Vevo as well.

Engage with Vevo on Social Media: Follow Vevo on social media and engage with their content. This can help you get noticed by their editorial team.
Contact Vevo: If you have specific questions about getting featured, don’t hesitate to reach out to Vevo. Keep your communication professional, and be clear about your music and why you believe it’s a good fit for Vevo’s curated playlists.

Conclusion

Getting your music featured on Vevo’s curated playlists is a powerful way to expand your reach, gain new fans, and increase your video views. By creating high-quality, engaging content, building momentum through audience interaction, submitting your music for editorial consideration, and promoting across platforms, you’ll significantly improve your chances of landing on a Vevo playlist.

Remember that playlist inclusion is not just about the number of views, but also about the quality of your content and your engagement with fans. Stay consistent, connect with your audience, and make sure to optimize your music and video strategy, and you may soon find your music featured on one of Vevo’s coveted curated playlists.