Viber for Marketing offers businesses a unique way to engage with their audience, build brand loyalty, and drive sales through the power of messaging. With over a billion users worldwide, Viber presents a direct and personal channel for businesses to communicate with potential customers. Here’s how businesses can use Viber for marketing and reach their audience more effectively through messaging:

1. Viber Public Accounts: Building Your Brand’s Presence

A Viber Public Account is a great starting point for businesses looking to reach and engage their audience. Public accounts on Viber allow businesses to send branded messages, interact with customers, and promote their services.

• Branded Interaction: You can create a branded presence within Viber, offering a direct line of communication with your customers. This makes it easier for users to find your brand and engage with it, just like they would on social media.
• Subscriber Base: Customers can subscribe to your public account, receiving notifications about your latest offers, updates, and content.
• Customizable Profile: Set up your Viber account with a custom profile, including your brand’s logo, description, contact details, and links to your website or social media pages.

2. One-on-One Engagement with Customers

Viber allows businesses to communicate directly with customers in a personalized and private manner. These one-on-one interactions foster deeper connections and increase customer satisfaction.

• Personalized Messages: Use Viber to send personalized messages tailored to specific customers. You can follow up on previous interactions, send order updates, or respond to inquiries.
• Customer Support: Businesses can offer real-time customer support through Viber’s messaging platform, providing customers with immediate responses to questions or concerns.
• Lead Nurturing: For businesses in sales, Viber can be used to nurture leads by sending product recommendations, follow-up messages, and exclusive offers to customers.

3. Rich Media and Interactive Content

Viber allows you to send rich media content to your audience, which can be far more engaging than text-only messages.

• Images and Videos: Use visual content like product photos, promotional videos, and advertisements to attract attention and create more engaging messages.
• GIFs and Stickers: Adding GIFs or custom stickers can make your messages more fun, relatable, and memorable. Custom stickers are also a great way to reinforce your branding.
• Product Catalogs: Viber allows businesses to share product catalogs with customers, making it easier for them to browse and purchase directly from the app.
• Polls and Surveys: Engage your audience by using polls and surveys to collect feedback, gauge customer satisfaction, or make decisions about new products or services.

4. Viber Out for Promotional Calls

If you’re looking to reach customers who don’t use Viber, Viber Out is a valuable tool for making affordable international calls to landlines and mobile phones.

• Telemarketing Campaigns: You can use Viber Out to conduct telemarketing campaigns, reaching customers directly on their phones and offering promotions, discounts, or special offers.
• Follow-up Calls: After an initial message via Viber or other channels, use Viber Out for personalized follow-up calls to reinforce your marketing efforts.
• Cost-effective International Outreach: Viber Out’s affordable rates allow businesses to expand their reach beyond borders, making international promotions or campaigns more cost-effective.

5. Viber Communities for Group Engagement

Viber allows businesses to create communities (public or private groups) that can serve as hubs for ongoing engagement with customers.

• Customer Interaction: Create public communities where customers can interact with your brand, ask questions, provide feedback, or discuss your products or services.
• Exclusive Offers: Use private communities for exclusive offers, special content, or loyalty programs that reward your most engaged customers.
• Product Launches and Promotions: A community can be used to generate excitement around new product launches, share behind-the-scenes content, or run limited-time promotions and contests.
• Customer Feedback: Engage customers directly within the community to gather feedback, refine your products, and better understand their needs.

6. Automated Messaging with Chatbots

Viber supports the integration of chatbots, which can help automate your marketing efforts and provide a more efficient experience for both businesses and customers.

• Automated Responses: Use a chatbot to send automatic responses to common inquiries, process orders, or send product recommendations based on customer preferences.
• Campaign Automation: Set up automated marketing campaigns such as welcome messages, product reminders, or follow-ups after a purchase to keep customers engaged and encourage conversions.
• 24/7 Engagement: A chatbot can provide round-the-clock communication with customers, ensuring that your marketing efforts never stop, even outside of business hours.

7. Targeted Messaging

Viber allows businesses to send targeted messages to specific segments of their audience, increasing the relevance of the content they receive.

• Segmented Campaigns: Segment your audience based on factors like location, behavior, or preferences, and send targeted messages tailored to their interests.
• Personalized Offers: Send personalized offers to customers based on their previous interactions, purchases, or browsing history. For example, offer discounts on a product a customer has shown interest in.
• Geolocation Targeting: Leverage geolocation features to send location-specific offers, events, or promotions to customers within a specific area.

8. Promotions and Coupons

Viber can be used to distribute promotional offers, discount codes, and coupons directly to customers.

• Coupon Distribution: Send customers a digital coupon via Viber to redeem at your store or online, creating a direct path to purchase.
• Flash Sales: Promote limited-time offers or flash sales through Viber, creating a sense of urgency and encouraging immediate action from your audience.
• Exclusive Deals: Offer exclusive Viber-only deals to your subscribers, increasing the perceived value of being part of your Viber community.

9. Analytics and Performance Tracking

Viber provides businesses with valuable analytics tools to track the performance of their marketing campaigns.

• Message Tracking: Monitor open rates, click-through rates, and other key metrics for the messages you send through your public account.
• Engagement Insights: Track how well your content resonates with your audience by measuring user engagement (replies, clicks, shares).
• Customer Insights: Gain insights into your audience’s preferences and behaviors, helping you refine your marketing strategies and improve your campaigns.

10. Viber Ads: A Direct Advertising Channel

Viber also offers a range of advertising solutions that can be used to reach a larger audience beyond your subscribers.

• Sponsored Stickers: Create branded stickers that users can send to their friends and family, promoting your brand in a fun and interactive way.
• Display Ads: Run banner ads or native ads within the Viber app to reach users who are not yet part of your audience.
• Targeted Ads: Use targeted advertising to reach specific demographics, such as users in particular regions or those with specific interests.

11. Increasing Customer Loyalty

Viber provides businesses with tools to create loyalty programs that incentivize repeat purchases and deepen customer relationships.

• Rewards Programs: Use group chats, communities, or direct messaging to share rewards, discounts, or exclusive content with your most loyal customers.
• Exclusive Content: Share special behind-the-scenes content, product previews, or tutorials with your most engaged customers to keep them excited about your brand.
• VIP Access: Offer VIP access to certain events, products, or services for your most loyal Viber subscribers, reinforcing the value of staying engaged with your brand.

Conclusion

Viber is an incredibly versatile platform for marketing that offers direct, personal communication with customers while providing tools to enhance engagement, increase sales, and improve brand loyalty. By leveraging public accounts, group chats, rich media, and chatbots, businesses can create engaging, interactive campaigns that resonate with their audience.

Key benefits of using Viber for marketing:

• Direct communication with customers through messaging.
• Rich media capabilities like images, videos, and polls.
• Targeted, personalized marketing based on customer segments.
• Affordable international reach via Viber Out.
• Analytics tools to track and optimize campaigns.

Whether you’re looking to increase brand awareness, engage with loyal customers, or drive conversions, Viber offers a dynamic marketing toolset that can help you achieve your business goals while connecting with your audience in a meaningful way.