Email Marketing
Email marketing is a digital marketing strategy that uses email as a medium to promote products, services, or brand messages to a targeted audience. It is one of the most cost-effective ways to connect with customers, build relationships, and drive business growth.
Key Objectives of Email Marketing:
- Customer Engagement: Build and maintain relationships with existing and potential customers.
- Promotion: Share discounts, offers, and product launches to boost sales.
- Retention: Keep customers engaged with personalized content and updates.
- Automation: Use triggered emails like order confirmations or reminders to streamline communication.
Types of Email marketing:
- Promotional Emails: Announce sales, discounts, or special events.
- Transactional Emails: Provide order confirmations, shipping updates, or password resets.
- Newsletter Emails: Share updates, tips, or stories to keep subscribers informed.
- Welcome Emails: Introduce new subscribers to the brand and its offerings.
Benefits of Email Mktg.
- Cost-Effective: Low-cost tool with a high return on investment (ROI).
- Personalized Communication: Tailor messages based on user preferences and behavior.
- Measurable Results: Track open rates, click-through rates, and conversions.
- Wide Reach: Connect with large audiences directly in their inboxes.
